Parisian cool
︎ Client: L'Oréal Professionnel





L'oreal Professionnel
x Marieta Żukowska


How to tell about the Parisian, cool shade of hair in Poland?At the beginning let's set one thing: you do not have to be a native French to be able to show off the French style. In terms of hairstyle, a visit to the hairdresser is enough to give the hair a cool Parisian style. You can also form a word in French, n'est-ce pas?That is why in the Parisian Cool campaign prepared for L’Oréal Professionnel we invited for a short French lesson with Marietta Żukowska - a valued Polish actress and style icon.

In the spot prepared by us, you can see that Warsaw is called the Paris of the East for a reason, French is not that difficult, and Marieta looks great in a cool shade of blond.









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Credits


Client: L'oreal Professionnel
Agency: TDY today
Creative Director: Dominik Tomasik
Art Director: Mateusz Reiss
Copywriter: Jakub Kiraga
Client Service: Przemek Jędryczkowski
Director: Tomasz Chrapusta
DOP: Igor Polaniewicz


Production House: Graffiti Films

+ experience


2018-19 TDY today - Art Director
2017-18 Grandes Kochonos - Art Director
2016-17 BBDO Warsaw - Art Director
2014-2016 Publicis Worldwide - Art Director
2013-2014 GoldenSubmarine - Graphic designer,
New Media Ventures - Graphic designer


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p: +48 531 974 509
m: hello@thevaro.com


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